Journal & News

Shinzone 表参道本店 POP-UP 6/11-21

Shinzone Omotesando POP-UP June 11–21

From June 11–21, eit swim will be featured at Shinzone Omotesando Main Store. Explore a curated selection of pieces and enjoy the opportunity to try them on in person.

Shinzone Omotesando POP-UP June 11–21

From June 11–21, eit swim will be featured at Shinzone Omotesando Main Store. Explore a curated selection of pieces and enjoy the opportunity to try them on in person.

「水着を着ること」=「特別な挑戦」じゃない。

Swimwear, Made for Everyday Ease

Swimwear doesn’t need to feel like something special. eit swim creates swimwear that naturally belongs in your everyday life—comfortable, effortless, and close to the body.

Swimwear, Made for Everyday Ease

Swimwear doesn’t need to feel like something special. eit swim creates swimwear that naturally belongs in your everyday life—comfortable, effortless, and close to the body.

台所でできる、やさしい草木染め。

Kitchen Dyeing: An Introduction to Botanical Color

Botanical dye collective WUY shares a simple method for natural dyeing at home. In the past, dyeing was part of everyday life—using the power of plants to color garments and...

Kitchen Dyeing: An Introduction to Botanical Color

Botanical dye collective WUY shares a simple method for natural dyeing at home. In the past, dyeing was part of everyday life—using the power of plants to color garments and...

“草木柄”が誕生するまでの話。

The Birth of the "Plant Marble"

The 2026 “Plant Marble” by eit swim is created using plant-based ink made from indigo leaves and logwood, drawn onto paper to form a unique marble pattern.It combines traditional Japanese...

The Birth of the "Plant Marble"

The 2026 “Plant Marble” by eit swim is created using plant-based ink made from indigo leaves and logwood, drawn onto paper to form a unique marble pattern.It combines traditional Japanese...

ズレにくい水着が叶える、海の自由。

Where Nothing Comes Between You and the Ocean.

During a duck dive. The moment of takeoff.Nothing should interrupt your connection to the ocean—not even a shifting swimsuit. A second-skin fit, born from a petite designer’s perspective and crafted with...

Where Nothing Comes Between You and the Ocean.

During a duck dive. The moment of takeoff.Nothing should interrupt your connection to the ocean—not even a shifting swimsuit. A second-skin fit, born from a petite designer’s perspective and crafted with...

水着迷子のあなたへ。迷ったら、まずはワンピースを。

Start with a One-Piece.

The 2026 Sleek One-Piece by eit swim offers a minimalist, refined look.Balancing coverage and openness, it provides comfort and confidence — from swimming to surfing.

Start with a One-Piece.

The 2026 Sleek One-Piece by eit swim offers a minimalist, refined look.Balancing coverage and openness, it provides comfort and confidence — from swimming to surfing.