The Difference Is in the Water.

We often hear that eit swim swimsuits feel highly fashion-forward, yet their true strengths come through in the water.

So, what makes that possible? This time, we want to take a closer look at what goes into designing a swimsuit that feels as good in the water as it looks on land.

As surfers, long before starting eit swim, we repeatedly ordered swimsuits from overseas and tested them ourselves in the ocean.

At the time, we simply wanted to find swimsuits that worked for us. But over time, all of that firsthand experience became one of our greatest assets in developing the swimsuits we make today.

There are things about a swimsuit that you simply cannot understand from looking at its design alone. How it feels in the water, how it moves with your body, and how it behaves when you are actually swimming or surfing—these are things you only discover once you get in the water and move.

That is why every eit swim swimsuit is designed with that experience in mind. We think ahead about how a swimsuit will feel and perform in the water before it ever reaches you.

The Relationship Between Structure and Movement

Through years of experience, we have developed a very specific sense of how the structure of a swimsuit affects the way it behaves in water.

For example, we can anticipate that certain design choices may not only cause a swimsuit to shift or bunch up, but may also allow water to enter around the chest or underarms, become trapped inside the fabric, and make the body feel heavier and more likely to sink.

That is why we design with fit as the first priority. We also consider what happens if water does get in—where it will go and how easily it will drain away.

Take surf takeoffs, for example. A swimsuit with loose ties or straps can cause problems when you place your hands on the board. You may accidentally trap a strap underneath your hand, making it harder to get up, or in bigger waves, the strap can get caught and pulled around as you are tumbled through the water.

So we ask questions like:

“How long can a strap safely be?”
“If I get caught in a wave, could it tighten around my neck?”

We consider these details carefully, down to the smallest elements of the design.

“Will the lining and outer fabric stay in place without slipping against each other?”

“What risks could come from the hardware or other components?”

These are the kinds of predictions we make alongside the design itself, based on what we have learned through experience.

You cannot discover these details simply by thinking about them. They have accumulated through wearing a lot of swimsuits and putting them through real conditions in the water.

Fit Comes First

When a swimsuit gets wet, the fabric absorbs water and can become slightly larger. For customers who plan to swim, surf, or otherwise move actively in the water, we therefore recommend choosing a slightly smaller size than they might normally wear.

This is also a recommendation we can make because we have spent years observing how swim fabrics actually change and behave in the ocean.

What Comes From Years of Wearing Swimsuits

The experience of testing countless swimsuits in the ocean before starting eit swim has become the foundation of how we design today.

We want our swimsuits to be the kind that reveal their true strengths in the water. And we have come to believe that achieving this has less to do with flashy ideas and more to do with the quiet accumulation of firsthand experience, trial and error, and careful observation.

Of course, the way a swimsuit feels in the water—and whether it stays in place—can vary from person to person depending on body shape, how actively you move, and other factors.

We encourage you to try different eit swim styles and sizes to find the shape and fit that feels right for you.