Journal & News
2026 Diving into the Earth
In 2026, eit swim’s theme is “Diving into the Earth” — engaging with the planet. Rather than consuming nature, we aim to touch, feel, and merge with it. Through the...
2026 Diving into the Earth
In 2026, eit swim’s theme is “Diving into the Earth” — engaging with the planet. Rather than consuming nature, we aim to touch, feel, and merge with it. Through the...
From Beach to City: The Designer Behind the Swi...
eit swim launched in 2018 with the concept of “connecting the sea and the city.” While many swimwear brands now embrace similar ideas, back then there was nothing like it,...
From Beach to City: The Designer Behind the Swi...
eit swim launched in 2018 with the concept of “connecting the sea and the city.” While many swimwear brands now embrace similar ideas, back then there was nothing like it,...
A Little About Us
Until now, we haven’t shared much about ourselves, but we wanted to give a glimpse of the creators behind eit swim. The brand was founded by two surfers, who first...
A Little About Us
Until now, we haven’t shared much about ourselves, but we wanted to give a glimpse of the creators behind eit swim. The brand was founded by two surfers, who first...
From Japan, with Care: Three Generations of Cra...
Since just after World War II, they have been crafting women’s underwear and sportswear, specializing in stretch fabrics and swimwear. Their strength lies in combining meticulous craftsmanship and the preservation...
From Japan, with Care: Three Generations of Cra...
Since just after World War II, they have been crafting women’s underwear and sportswear, specializing in stretch fabrics and swimwear. Their strength lies in combining meticulous craftsmanship and the preservation...
A Drop of Indigo : A conversation with Ayaki Sh...
The 2025 swimwear patterns were created by Ayaka Shinada of the indigo-dye workshop NORABI in Kujūkuri, Chiba. Once a professional women’s soccer player who traveled the world, Ayaka turned her...
A Drop of Indigo : A conversation with Ayaki Sh...
The 2025 swimwear patterns were created by Ayaka Shinada of the indigo-dye workshop NORABI in Kujūkuri, Chiba. Once a professional women’s soccer player who traveled the world, Ayaka turned her...
How sustainable are we, really?
Many people may recognize our brand as a “sustainable swimwear brand.” But are we truly sustainable? Here, we share our current thoughts as we reflect and question ourselves.
How sustainable are we, really?
Many people may recognize our brand as a “sustainable swimwear brand.” But are we truly sustainable? Here, we share our current thoughts as we reflect and question ourselves.