ABOUT US

eit swim（pronounced " i: tō " or "ee-toh") was founded in 2018 in Tokyo by two surfers. Ito (thread) means "to connect" in Japanese. Currently based in Tokyo and California.

BEACH & CITY

For a more comfortable summer.
Every summer gets hotter. So hot that even getting dressed can feel like a burden.
Moving back and forth between the ocean and the city, we naturally began wearing swimwear in our everyday lives — because it absorbs sweat and dries quickly. Once we experienced that comfort, we wanted to share it with more people.
That idea led to our tank-top and camisole swimsuits. Designed to function as everyday wear in the city, while offering the performance needed for surfing and other serious marine sports.
In our visuals, we style swimwear with vintage and environmentally responsible fashion pieces.
We imagine a summer where the beach and the city flow seamlessly — and comfortably — together.

TRADITION & MODERNITY

Bringing the value of handcraft back into everyday life.
While traveling across Japan in search of waves, we unexpectedly encountered traditional dyeing techniques passed down for centuries, natural pigments, and finely crafted tools such as stencils and washi paper — all reflecting remarkable skill and precision. These traditions and handcrafts were born from lives lived closely with nature. We learned that they are not only beautiful, but also inherently sustainable choices.
Through collaborations with Japanese artisans, we aim to reintroduce the warmth of handcraft, the skill of makers, and the wisdom of local cultures into daily life.
From design to sewing, every process is carried out in Japan, making eit swim a proudly Made in Japan brand.
Our work reflects a quiet Japanese sense of beauty, a reexamination of long-held values, and a gentle resistance to mass production and excessive consumption.

HUMANITY & NATURE

Choosing a way of making that does not harm the ocean, mountains, or forests.
Spending countless hours in the ocean and surrounded by nature, we have witnessed pollution, erosion, and climate change firsthand. What should be a natural responsibility for all of us can easily go unnoticed unless we face it directly. We want not only those who live close to nature, but also those in cities, to engage with these realities. That belief drives our ongoing communication as a brand.
As part of our responsibility, we use recycled nylon made from discarded fishing nets, recycled polyester from unwanted clothing, and natural materials whenever possible.
Packaging is kept to a minimum, with recycled paper encouraged. We pursue slow fashion through ageless and timeless designs.