The Spirit of "Mingei"

Have you ever heard the word “Mingei”? You might see it used widely in design and art circles around the world, but it actually comes from Japanese.

“Mingei” was a concept introduced in the 1920s by Muneyoshi Yanagi, a Japanese religious philosopher and critic. Rather than celebrating works by famous artists, he admired the simple beauty found in everyday objects made by nameless artisans—pottery, fabrics, tools—created for daily life. Their beauty emerges naturally from function, reflecting quietness, modesty, and subtle elegance, values deeply rooted in Japanese culture.

The idea of Mingei was also influenced by the Arts & Crafts movement in late 19th-century England. As industrialization rapidly replaced handmade work, this movement sought to restore the integrity and beauty of everyday life. Its spirit transcended time and cultures, ultimately inspiring the development of Mingei in Japan.

Today, in a world overflowing with things, perhaps we are drawn to this original sense of honesty and care. Objects born of skilled hands, which gain character and depth over time, quietly existing in daily life without needing to stand out—these are the qualities that continue to make “Mingei” relevant around the world.

At eit swim, we are deeply inspired by this spirit. From selecting materials to shaping designs that balance function and beauty, and considering how each piece can naturally fit into someone’s life, we aim to honor craftsmanship, nature, and the small joys found in everyday moments. Through our swimwear, we hope to bring a little more richness to daily life. With this in mind, we continue to create thoughtfully and carefully, cherishing every detail along the way.